Starbucks has launched a new ad campaign aimed at promoting its ice cream in Russia, the company announced.
The company’s ice creams are made with organic ingredients, and the ad campaign has featured ice cream sandwiches, chocolate milk and vanilla ice cream.
In a new campaign, Starbucks is calling its Russian customers, who have been complaining of the cold, “the best ice cream company in the world.”
“We hope you’ll give them a try,” the ad says.
“It’s a great way to welcome them to Russia.”
The company said the campaign was inspired by “the amazing people we work with,” including “the incredible coffee company we work for.”